How we work

The team always takes a starting point at understanding what you want to do and why you want to do it.

We are not offering you a fixed product but a flexible system that allows you to customize an event that meets your and your visitors’ needs before, during, and after the event.

We like to avoid any build & burn and instead create elements together that can be reused in the future as well as including elements that you already have. For the best possible outcome, we like to work in close collaboration with our clients.

Having creative sessions where we zoom out together and imagine the possibilities, makes for truly inspiring solutions as well as deeply embedded identity of your organization and values throughout the virtual event.

The team

With our teams’ background in event management, computer science, privacy and security, research, and education, we will support and advise you throughout the process.


Our Strategy Lead has a background in architecture and spent the last 14 years exploring and researching visual perception and the impact of spatial environment on human behavior. In her PhD she focused on interdisciplinary collaboration, stakeholder involvement and trust development. She supports our clients in analyzing their needs and conceptualizing projects that create value for organizers and participants alike.

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Our lead developer has a background in creative technology, privacy compliance, web development and innovation. Responsible for the development and operations of the Estraad infrastructure and technology, as well as applying and utilising technology to help clients achieve their goals. Interest include social virtual reality, 3D applications, accessibility, methodology and security.

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Our Design Lead is a multidisciplinary designer with a background in Fine Arts. She has over a decade experience in creating for both commerce and education in all design stages. Her focus is to bring the conceptualised projects to life by combining individual design with visual communication and creating unique and memorable human experience.

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Our production lead has background in marketing and brand management. She has years experience from the event industry. With focus on the production details she ensures that all production needs are covered.

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